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Hisense Kelong Electric Co., Ltd. (000921)
In 1996, Hisense entered the air-conditioning industry from a high starting point by virtue of frequency conversion technology; in 2002, Hisense entered the refrigerator industry through the merger and acquisition of Beijing Snowflake; at the end of 2006, Hisense successfully acquired Kelon Electric appliances, thus giving birth to the new aircraft carrier of China's white goods -- Hisense Kelon. According to the plan, Hisense white power assets will be injected into Kelong electric appliance. By then, Hisense Kelong will have three "Chinese famous trademarks" of Hisense, Kelong and Rongsheng, and four "Chinese famous brand products" of Hisense air conditioner, Hisense refrigerator, Kelong air conditioner and Rongsheng refrigerator. Its leading products cover refrigerator, air conditioner, freezer, washing machine and other fields, and its production bases are distributed in Shunde and Qingdao Beijing, Chengdu, Nanjing, Huzhou, Yangzhou, Wuhu, Yingkou and other provinces and cities have formed a strong production capacity with an annual output of 6 million sets of air conditioners, 8 million refrigerators and 700000 refrigerators.
Hisense Kelon has set up R & D centers in Shunde and Qingdao, as well as scientific research institutions in the United States, Japan, Britain and other places. It is composed of more than 1000 technicians and has the largest and most professional R & D team in the industry. It keeps pace with the world's mainstream home appliance technology, promotes the continuous innovation of research results, and is committed to improving people's quality of life.
In the 21st century, the leading products of Hisense, Kelon and Rongsheng fully share resources from the aspects of technology research and development, process quality, production and manufacturing, logistics and transportation, marketing, etc., with overall layout, each focusing on its own, coordinated operation and balanced development, forming its own unique product style and advantages, cultivating its own distinctive brand personality, and fully meeting the needs of different countries and regions Domain, different characteristics and preferences of consumers' needs.
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