Shenzhen fuana household products Co., Ltd. (002327)

Shenzhen fuana household products Co., Ltd. (002327)

Shenzhen fuana household products Co., Ltd., established in 1994, is a comprehensive household enterprise integrating R & D, design, production, marketing and logistics. The company established five main brands of "fuana", "xinerle", "Weisha", "shengzhihua" and "kuqizhi", and successfully listed in Shenzhen stock market in December 2009. As a leading listed company in domestic home textile industry, fuana has developed for 20 years. Five production bases were established in Longhua, Shenzhen, Changshu, Jiangsu, Nanchong, Sichuan, Yangxin, Hubei and Huidong, Guangdong. Through the industry's prior parallel marketing system of direct marketing and franchise, it has set up nearly 2000 exclusive store cabinets in various provinces and cities across the country, and has become the main cooperative brand of major commercial systems across the country. At the same time, the e-commerce channel development strategy has been launched since 2009. Through high-quality goods, moderate prices and good brand attraction, it has become the main brand promotion platform of e-commerce platforms such as tmall, Jingdong and vipshop. The company has maintained a sustained and steady growth, with an average annual compound growth rate of more than 20%. As of 2015, the overall annual sales scale of the enterprise has reached nearly 2 billion yuan, which is the leading brand in the home textile industry.

Fuana endows the soul with design and creates classics with art. Home furnishing products with artistic temperament and design provide thousands of Chinese families with artistic home lifestyle. Yang Liping, a famous dance artist, has become the spokesperson of fuana's brand image because she has the same original artistic obsession with fuana. With its unique design style and high standard quality management, fuana has become a popular brand in domestic home textile industry.

In 2015, fuana put forward the "second venture" planning and development strategy for the next golden decade, and the future goal will exceed 10 billion. Therefore, relying on the talent advantages, channel network advantages, brand advantages and capital advantages accumulated in more than 20 years, fuana company firmly grasped the new business opportunities such as "C2B mode customized furniture" integrated smart home, and comprehensively launched the overall home strategy. To this end, fuana introduced the advanced German Haomai fully automated furniture production system, launched the world's advanced intelligent production line, and planned to lay out three "integrated smart home" industrial parks of nearly 1000 mu nationwide. The transformation from a single bedding to a large home lifestyle and then to an overall customized home solution is a grand plan for fuana's future development. In the future, fuana will no longer be only a single product provider, but will become a complete set of solutions for the majority of consumers in their home decoration life. Twenty years of brand development and accumulation, in-depth cultivation of the domestic market and strategic layout ahead of competitors in the industry, especially the advantages in brand original design, make fuana have enough confidence to realize this grand blueprint.

Fuana is not only a widely recognized listed home textile enterprise, but also a respected enterprise with a strong sense of responsibility. In the past 20 years, fuana has actively participated in charity and public welfare undertakings with her own practical actions. The enterprise and the chairman and his wife have donated over 100 million yuan to the society, and they have made a public commitment to the society, donating the annual share dividends to support the vulnerable groups, establishing medical and educational welfare institutions, providing long-term charity care, and fulfilling the first duty It is the social responsibility of an enterprise.

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