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Xiamen Annie Co., Ltd. (002235)

Date:2021-03-24 View:427

Xiamen Annie Co., Ltd. (002235)

Xiamen Annie Co., Ltd. (Stock Code: 002235, hereinafter referred to as "Annie stock") is a comprehensive enterprise group with Internet application and service business as the main field and direction, and is a key high-tech enterprise under the national torch plan.

Annie shares currently has four main businesses, including digital rights services, digital marketing services, business information paper marketing services, lottery marketing services.

With the mission of "making copyright realize greater value", the digital copyright service of Annie Co., Ltd. comprehensively operates the comprehensive copyright service business including rights confirmation, rights protection and trading. Based on the in-depth research and summary of the copyright market, the company proposed the theory of "iceberg model" to deconstruct the copyright market, and established the blue chart of the copyright business with "copyright expert" as the core brand and "creation is the confirmation of rights, use is the authorization, and discovery is the protection of rights" as the core business. At present, Annie's comprehensive service platform for copyright experts provides one-stop services to the market with leading products and high-quality services, including copyright confirmation, copyright protection, copyright information, copyright trading, copyright asset management, etc. At the same time, the company also provides manuscript platform (manuscript), music platform (Huayun Music), game platform (just love to play), script platform (Drama School) and so on. Annie shares is the chairman unit of the copyright blockchain alliance, the co chairman unit of the national anti infringement and counterfeiting innovation strategic alliance, and also a member unit of the capital copyright industry alliance and the National Copyright Trading Center Alliance. In the process of serving the development of the copyright market, Annie has won the guidance and support of the government and industry organizations, including the national copyright administration, China Copyright Protection Center, China Copyright Association, and the national anti infringement and counterfeiting alliance. It has also won the cooperation and high praise from peers and users, including Tencent, Alibaba, Jingdong, Baidu, etc.

Annie shares specializes in content services of digital media, and is eager to provide value-added services of social media operation, marketing and content IP. Through professional market analysis and research, efficient creative planning and perfect customer service system, the company provides customers with marketing promotion services such as refined e-commerce promotion, network marketing, online game operation, brand marketing and public relations communication planning relying on social media; through accumulated experience in social media, industrialized IP incubation process and integration of traffic resources To provide customers with R & D incubation, value-added, transformation and derivative services of content IP. In the future, Annie's digital content service will provide comprehensive services for customers from the aspects of content value-added, digital innovation, mobile marketing, and social operation, so as to contribute higher value to customers.

Annie's business information paper products marketing service business has a series of products mainly including thermal paper, carbon free paper, color printing paper, double offset paper, etc. The products mainly include commercial paper products (such as POS machine paper, commercial bills, logistics and product labels, lottery tickets, invoices, etc.), office paper products (copy paper, fax paper, computer printing paper, photo paper, etc.) and provide customers with overall solutions and services. Annie products are widely used in various industries and well received by the market. "Annie" brand has been rated as "top ten influential brands in China's office paper industry". In the future, Annie's business information paper and service business will continue to be customer-oriented and innovative.

Annie's lottery marketing service business is specialized in providing and serving for the national lottery product manufacturing, supply and service, and the overall solution of paperless lottery sales. Over the years, Annie's lottery business has made positive contributions to the development of national lottery.

In the future, Annie shares will continue to adhere to the business philosophy of "innovation, service and value", forge ahead with determination and make constant progress. Contribute more value to customers, employees, shareholders and society.


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