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Refreshing Yanjing strides over 30 years
From 1980 to 1988, the annual output increased 10000 tons, and the transformation from a small brewery to a medium brewery was completed; from 1989 to 1993, the annual increase was 50000 tons, and the transformation from a medium brewery to a large brewery was completed;
From 1994 to 1998, the annual growth was 100000 tons, and the transformation from large breweries to large beer groups was completed; from 1999 to 2013, the annual growth was over 300000 tons, and a transformation from Beijing local group to national cross regional group was completed.
Yanjing Beer has become one of the largest beer group enterprises in China after more than 30 years of development. In 2013, the beer production and sales volume was 5.71 million liters, the sales revenue was 18.807 billion yuan, the profits and taxes were 3.952 billion yuan, the profit was 971 million yuan, the intangible assets were 66.676 billion yuan and the employees were 46000. It has 41 beer manufacturers, 2 raw materials bases, 8 related and affiliated enterprises.
National Yanjing holds the Chinese flag high
From 1992 to 1998, more than 60 beer brands from abroad entered the Chinese beer market. Yanjing Beer reviewed the situation and put forward the policy of "invigorating the national spirit, developing national industry and striving for national brand".
"The more national, the more world", Yanjing Beer integrates into the capital market with its own unique development ideas, adheres to the development path of national industry, and occupies a strong position for national brands in the domestic beer market.
Capital is an important factor in the development of enterprises. Yanjing has effectively solved the problem of capital needed for the development of enterprises through the reform of the joint stock system. With the support of Beijing municipal government and relevant departments, it participated in the red chip stock listing held in Beijing in 1997 and A-shares of Yanjing Beer in Shenzhen in 1997. In 2003, Yanjing acquired Huiquan, which opened up three financing channels for Yanjing, Hong Kong, Shenzhen and Shanghai.
Expert in brewing Yanjing
Yanjing Beer, a Chinese beer brewing expert, has always insisted on the refreshing taste and sincerely manufactures Chinese beer. It has passed ISO9001, ISO14001, HACCP, green food certification and food quality and safety QS certification successively. In 2006, it has become a national environmental friendly enterprise. Yanjing beer won the gold award of the 31st Brussels International Food Fair in 1992 and the gold award of the first national light industry exposition. Yanjing beer is designated as the catering wine of seven companies such as China International Aviation. In 2005, Yanjing Beer became a sponsor of the Beijing Olympic Games, an official partner of China Lunar Exploration Project in 2011, an official partner of the Chinese table tennis team in 2012, and a sponsor of the cup of the Chinese Football Association in 2014.
Brilliant Yanjing and heroic move to the world
Yanjing beer will continue to maintain rapid, stable and healthy development, and adhere to concept innovation, mechanism innovation, management innovation, scientific and technological innovation, product innovation and market innovation. We should strengthen from four aspects: first, we should strengthen the level of technology and technical equipment to achieve the international advanced level. Second, we should strengthen the brand, and make Yanjing an international famous brand in the world beer industry. Third, we should strengthen the market network and grasp the initiative in the competition. Fourth, to strengthen economic strength and accumulate more than 200 million yuan of capital each year, which is a powerful capital impetus and capital guarantee for the development of enterprises.
Yanjing beer development will adhere to the belief of "developing national industry, striving for international famous brand" and actively participate in international market competition.
The next goal of Yanjing beer is to:
1. Yanjing Beer has reached 8 million liters in production and sales, and has entered the top 6 in the world, becoming a world-class large beer enterprise group.
2. actively develop international and domestic markets to realize the internationalization of Yanjing brand.
Yanjing beer is marching all over China with a bold pace and heading to the world.
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