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Wangfujing Group Co., Ltd., referred to as "Wangfujing group", is a backbone enterprise of Beijing Capital Tourism Group Co., Ltd. (first travel group), one of the largest retail groups in China and a popular national commercial brand among consumers.
Founded in 1955, the former Beijing department store was the first store in New China, which was also the birthplace of "one fire spirit" represented by master zhangbinggui; in 1990, the group was established (then the four business groups in Beijing) approved by the municipal government, and the plan was listed separately in the national economic and social development of Beijing; in 1993, it was the first store in China and abroad On the basis of restructuring the stock system, the company listed on the Shanghai Stock Exchange in 1994, and successively entered the "Shanghai Stock 30 index", "Shanghai Shenzhen 300 index" and "Shanghai Securities 380 index"; in 1996, it started to promote the department store chain strategy in China, realized the transformation of modern department store industry and developed into a national commercial group; in 2000, it implemented strategic restructuring with Beijing Dong'an group, and established Wangfujing Dong'an group effectively integrated the state-owned commercial resources in Beijing; in 2004, it was selected as 20 large-scale circulation enterprises supported by the Ministry of Commerce of China; strategic investors were introduced in 2010 to realize the reform of mixed ownership; in 2013, the company successfully acquired spring department stores in Hong Kong, and completed the privatization of Spring Department Stores; in 2014, Wang Fujing was in business in response to the changes brought by mobile Internet The company took the lead in implementing strategic transformation, and the company has developed from single 100 goods to department stores, shopping centers, outlets and other business forms, and actively promoted the construction of all channels; in 2016, the company launched the overall listing work, promoted the spring asset injection into Wangfujing group and Wangfujing group to absorb and merge the relevant work of Wangfujing International; in 2017, it became one of the 30 key cultivation enterprises of the Ministry of Commerce of China In 2018, Beijing first travel group and Wangfujing Dong'an implemented merger and reorganization; in 2019, the state-owned equity of Wangfujing was transferred to Beijing first travel group for direct holding.
Wangfujing group currently has a sales network covering seven major economic regions in China, and has opened more than 60 large and medium-sized retail stores in 32 cities. Besides the east of China, the network layout is completed in the regions and major cities, covering the combination of various retail formats such as department stores, shopping centers, outlets, supermarkets, self-operation and online shopping malls. The total operating area is nearly 3million square meters, and the self owned operation area is 1.21 million square meters.
Wangfujing group has a very high position in the industry, especially in the eyes of consumers, for its special historical status and contribution. Wangfujing Department store was the window of national economic and social development in New China in the early days of its founding. It was highly valued by the leaders. Several generations of leaders from the Central Committee visited Wangfujing to explain the importance of the industry status. The Ministry of Commerce will take Wangfujing as one of the 30 large-scale retail circulation enterprises supported by the key. Beijing is a state-owned enterprise. Wangfujing is a key retail enterprise in Beijing, which has contributed an important role to the circulation of goods in Beijing. It has always been a pilot of the reform of state-owned enterprises in Beijing, and has always been at the forefront of Beijing reform.
In the future, Wangfujing will adhere to returning to the commercial essence, continuously improving the core competitiveness of the enterprise, implementing the development of multi-business forms of commercial retail industry, promoting the market-oriented reform of system and mechanism, and striving to build a new business model with customer experience as the core and online and offline integration and communication, and become a first-class commercial group with international standards and domestic level.
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