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Anhui Gujing Refco Group Ltd is China's top eight famous liquor enterprises. The top 500 manufacturing enterprises in China are the first large enterprises in Anhui, China's first liquor company listed at the same time issuing two shares of A and B, and the Anhui Gujing liquor company, which is located in the Bozhou city of Anhui Province, one of the world's ten largest liquor producing areas, one of the famous historical celebrities, Cao Cao and Hua Tuo.
The predecessor of the company is Gongxing Caofeng, which originated in the tenth year of Zhengde in the Ming Dynasty (AD 1515). In 1959, the company was transformed into Gujing Distillery in Bo County, Shengying county. The group company was established in 1992, and gujinggong's shares were listed in 1996. Gujing Group has the values of "being a real person, brew wine, and good at body, and help the world". Currently, it has over 11000 regular employees, and Baijiu as the main business, business travel industry and financial industry as auxiliary industries.
Gujing tribute wine is the leading product of the group. Its origin began in 196 when Cao Cao presented "jiuyunchun wine" produced in Bozhou, his hometown, and its brewing method to Emperor Liu Xie of Han Dynasty. Since then, it has been regarded as a royal tribute. Cao Cao was also named "Dionysus" of Gujing tribute by historians. China Baijiu entrance wine has won the Golden Award of the national liquor appreciation Award for four times, with the unique style of "crystal clear, fragrant pure like orchid, sweet and delicious imported and prolonged flavor", and won the Golden Award in the Thirteenth International Food Fair in Paris. The company has won the Chinese geographical indications product, the Anhui provincial government quality award, the national quality benchmark, the national industrial design center and the state. Green factory, etc.
In 2008, Gujing Liquor Culture Expo Park became an AAAA scenic spot, and in 2013, Gujing gongjiu brewing site was listed as one of the national key cultural relics. In 2016, Gujing Group became the "national enterprise culture demonstration base" and won the "outstanding contribution award of social responsibility" of China's liquor industry. In 2017, the first Gujing party built enterprise culture center opened in China. In 2018, gujinggong liquor won the title of "world famous liquor brand", and its brewing method "Jiuyun liquor method" was certified as "the oldest distilling liquor brewing method in the world" by Guinness World Records. In 2019, "gujinggong liquor · traditional brewing area of original year liquor" will become a national industrial heritage. In 2020, Gujing Group will be honored as "national intangible cultural heritage", "the sixth national civilized unit" and "National May 4th Red Flag Youth League Committee". In the Chinese Baijiu Cup China liquor brand value appraisal activities, "gujinggong" continued to rank the first place in Anhui province liquor business with the brand value of 197 billion 136 million yuan, and the Chinese Liquor Industry fourth.
At present, the company's main product, Gujing gongjiu "year puree", has become a strategic partner of Anhui Pavilion of Shanghai World Expo with the excellent quality of "peach blossom melody, wujishui, Jiuyun liquor method and Ming Dynasty cellar". It has been designated as wine for China Pavilion of Lishui World Expo 2012, Milan World Expo 2015, Astana World Expo 2017 and Dubai World Expo 2020 In 2011-2013, it was awarded the title of "moving China" for three consecutive years. In 2016-2021, it was specially invited to broadcast CCTV Spring Festival gala for six consecutive years. At the same time, the award-winning activity of reading "Bo" was widely praised. In 2019, Gujing gongjiu plans to launch a new and upgraded "global reading of" Bo "- challenging the most easily mispronounced Chinese characters" to promote Bozhou, the ancient city of the millennium, to Chinese at home and abroad. The industry has pioneered the "China Brewing, the world fragrance", and firmly believes that Chinese Baijiu is confident of going global. 52%vol Gujing Gong liquor, Chinese Baijiu ancient 20, won the 2019 Chinese liquor sensory quality award. In December 2020, the company launched an innovative high-end product, Guxiang "Niannian Yuanjiang · nian30", which was widely praised.
In April 2016, Gujing gongjiu signed a strategic cooperation agreement with Huanghelou Liquor Co., Ltd., opening a new era of cooperation in China's famous liquor industry. Yellow Crane Tower Baijiu is the only famous Chinese liquor in Hubei. Its unique style is "soft, mellow, elegant and cool, and has a long lingering fragrance". It won the two China gold medal in liquor appreciation in 1984 and 1989. At present, Huanghelou liquor industry has three bases: Wuhan, Xianning and Suizhou. Among them, Huanghelou Liquor Culture Expo Park in Wuhan base has been approved as national AAA scenic spot, and Huanghelou forest wine town in Xianning base has been approved as national AAA scenic spot. In 2018, the daqingxiang products of Huanghelou liquor were officially launched.
In January 2021, gujinggong liquor and Mingguang liquor signed a strategic cooperation agreement. The unique mung bean flavor adds new talents to Gujing famous wine family. Gujing has become a famous Chinese liquor enterprise with "three brands", "four flavors" and "three real estate areas".
Anhui Ruijing business travel group is the main body of business travel industry, ranking in the top 20 of China's tourism hotel industry. It has two five-star hotels (Hefei Gujing Holiday Hotel, Bozhou Hotel) and one four-star hotel (Shanghai Gujing Holiday Hotel). Gujing hotel management company was approved to be listed on the new third board in 2016, with three hotel brands of "city house", "Junlai" and "Gujing".
Anhui Huixin financial investment (Group) Co., Ltd. is the main body of the financial industry, including pawn companies, small loan companies, financial leasing companies, etc., focusing on the development of industrial chain finance.
In addition, the group also has Shenglong trading company, Longrui glass company, Roswell technology company and run'an Xinke testing company, which are responsible for the operation and management of Anhui building in Beijing.
In 2018, the revenue of Gujing Group exceeded 10 billion yuan for the first time.
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