Beiben Heavy Truck Group Co., Ltd

Northbound

Baotou beiben heavy duty truck Co., Ltd. is a state-owned joint-stock automobile enterprise jointly funded by China Ordnance Industry Corporation, China North Industry Corporation, Inner Mongolia First Machinery Manufacturing (Group) Co., Ltd., China Huarong Asset Management Company, Chongqing TieMa group company, Baotou industrial state-owned assets Co., Ltd. and Shandong Xiaofeng Industrial Co., Ltd. it has been 80 years In order to change the "lack of heavy" situation of automobile industry, build domestic heavy vehicle brand, implement the strategic decision of "high starting point, high standard and high quality", and fully introduce the key projects of heavy vehicle production technology construction with German Benz license.

With a total investment of 2 billion yuan, the company has built a large-scale production line with domestic first-class automobile assembly, axle processing, transfer case processing, large-scale cab panel and frame forming and stamping, Eisenman painting, vehicle detection, etc. In 2003, beiben heavy truck realized the integration of heavy vehicles in the ordnance system, and formed a large bus production enterprise by joint venture with private enterprises in Yantai, Shandong Province. It realized the nationwide industrial layout of Baotou, Chongqing and Yantai, and formed two brands of heavy vehicles, including beiben heavy truck and Chongqing TieMa, Yantai beiben heavy truck and bus chassis, axle and cab A more complete new industrial chain. At present, the heavy vehicles produced by beiben heavy truck have developed into three series a, B and C, including 40 kinds of basic models and more than 400 kinds of trucks, dump trucks, tractor semitrailers, modified vehicles, special vehicles and full drive vehicles. With its excellent performance, strong power, large tonnage loading, luxurious appearance and comfortable driving, beiben heavy truck is widely used in railway, postal, railway, highway, port and Shijiazhuang Oil, chemical, hydropower, forestry, fire protection, banking, military and other industries and departments, and exported to Iraq, Ethiopia, Nigeria, Turkmenistan, Kazakhstan and other countries and regions.

As a well-known brand of high-grade heavy vehicles in China, "beiben heavy truck" relies on Mercedes Benz technology platform and strong manufacturing and design capabilities in the ordnance industry. Through self-development and matching with domestic high-quality cooperative parts, its products are transformed from high-grade to medium and high-grade models with excellent cost performance ratio. The carrying capacity is from 8 tons to 25 tons, and the traction weight is from 30 tons to 60 tons, which can meet the requirements of heavy vehicles According to the different needs of buyers, the company's economic heavy vehicles have also been integrated into the mainstream market, and are favored and welcomed by customers.

Under the situation of extremely fierce competition in the heavy vehicle market, the new leadership of the company size up the situation, scientific layout, determined the company's three-step plan, further changed the operation mode, changed the marketing mode from a single direct sales to a combination of direct sales and agent sales, constantly improved the construction of marketing network, adjusted the product structure, and improved the market efficiency With the rapid development of operation ability, beiben heavy truck began to move towards the direction of large-scale operation, collectivization of organizational structure and informatization of management.