Boxstone

BROOKSTONE

Brookstone has more than 200 invention patents, and its products have won the international red dot awards for many times, which has become the synonym of new and unique products in the eyes of global consumers. Red dot design award is one of the world's top industrial design awards recognized internationally. It is also known as the world's three major design awards together with Germany's "if Award" and America's "Idea Award". This award has been known as the "Oscar of international industrial design".

Brookstone (boxstone) is a professional retailer founded in 1965 in the United States. It supplies a variety of consumer products with multiple functions, good quality, unique and novel design, which are hard to find in the market. In 1965, Brookstone published a 24 page classified black-and-white advertisement in Popular Mechanics magazine, selling "hard to find tools"; Brookstone's mail order business officially started; the mail order catalogue deduced the development process of Brookstone's products: from hard to find tools to creative life products. In 1973, with the gradual expansion of Brookstone's mail order business, it opened its first retail store in Peterborough, New Hampshire; until 2016, Brookstone operated nearly 300 stores in many high-end shopping centers and major airports in the United States and Puerto Rico. In 2014, sanni group, together with sailing capital and GE Capital, acquired and operated Brookstone, making use of its own channel advantages to make Brookstone enter a new era of global development. In 2016, China's first Brookstone flagship store opened in Nanjing, marking the official arrival of Brookstone in China. In 2015, Brookstone (China) was founded and put forward a new brand concept of "smartliving". It always pays attention to the quality life that modern urban people yearn for: connectivity, relaxation and entertainment. Brookstone (China) plans to open a number of direct experience stores in the core shopping centers, airports and high-speed rail stations of first tier cities in China to sell new and unique products of Brookstone brand and other world-famous brands. Brookstone is a supply chain company that purchases and wholesales new exotic products. It will build domestic sales channels for new exotic products, and undertake the functions of brand promotion, product planning, marketing, sales training, etc.