LOVOL Heavy Industry Co., Ltd

Lovol

LOVOL Heavy Industry Co., Ltd. (hereinafter referred to as Lovol heavy industry) is a large-scale industrial equipment manufacturing enterprise with agricultural equipment, construction machinery, vehicles, core parts and finance as the main business. Founded in 1998, the company has 16.1 billion yuan of assets and 16000 employees. Since its establishment 17 years ago, the company has produced and sold more than 6 million sets of various types of machinery. It is currently the largest agricultural equipment manufacturing enterprise in China and the fastest growing engineering machinery manufacturing enterprise. In 2015, with its outstanding performance in "connotation growth, structural adjustment and globalization", Lovol heavy industry reached a new high in brand value, reaching 33.556 billion yuan, ranking 76th in the list of China's 500 most valuable brands.

Under the characteristic development mode of "global R & D, made in China and global distribution", Lovol heavy industries actively builds a business management and operation platform based on the future international development. In the field of R & D and innovation, through strategic layout of global resources, integration of international high-end human and technical resources, the company has established overseas R & D centers in Europe and Japan, forming a global R & D and innovation system that keeps pace with the world. The company has been recognized as "National key high-tech enterprise" and "Engineering Technology Research Institute of the company" as "national recognized enterprise technology center".

The sales volume of Lovol Gushen combine, the leading product of Lovol heavy industry, has ranked the first in the industry for 14 consecutive years, with a market share of 70%; the market share of Lovol large and medium tractors has been leading the industry for 10 consecutive years. Foton five star tricycle ranks first in sales volume and market share in the industry for 10 consecutive years. The business of Lovol construction machinery, represented by Lovol loader, excavator and rotary drilling rig, develops rapidly and healthily, and its market competitiveness continues to rise, becoming one of the fastest growing brands in the industry.

On the basis of leading position in many domestic market fields, Lovol heavy industry actively develops international market. At present, the company has established a global marketing service network system composed of more than 300 sales and service providers, covering more than 120 countries and regions in the world, integrating "sales, service, parts supply, user training and information feedback". Its export products cover three major industries: agricultural equipment, construction machinery and vehicles.

Facing the future, Lovol heavy industry will maintain its leading position in the Chinese market, accelerate the pace of globalization, and build a "1 + 5" global operation management and control system: "1" refers to the establishment of a global management headquarters and industrialization center with China as the center. "5" refers to five overseas regional operation and management centers, with Italy as the center, radiating European and African markets; with Russia as the center, radiating Russian and Central Asian markets; with the United States as the center, radiating North American markets; with Brazil as the center, radiating South American markets; with Thailand as the center, radiating Southeast Asian and South Asian markets. Strive to build Lovol heavy industry into a world leading brand of off highway walking machinery and equipment through 10 years of efforts.