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Volvo car group is a world famous luxury car manufacturer, founded in 1927, headquartered in Gothenburg, Sweden, with more than 22000 employees around the world. At present, there are about 6 million Volvo owners in the world. Volvo has set up production plants and assembly lines in Sweden, Belgium, China and Malaysia.
Volvo car enjoys a high reputation in the world for its excellent quality and performance, especially in the aspect of safety system. The highway damage Information Institute of the United States has rated the ten safest cars, and Volvo is the top one. By 1937, the company had produced 10000 cars a year. After that, its business gradually developed into various fields such as means of production, means of living and energy products, and became the largest company in northern Europe.
Overview of Volvo cars in China
In August 2010, with Zhejiang Geely Holding Group's formal acquisition of 100% equity of Volvo car, Volvo car became the first luxury car brand owned by Chinese people, and the revival of Volvo car has a solid guarantee since then. Volvo is affiliated to Geely Holding Group, but operates independently. In the past three years, Volvo has made remarkable progress in vision and strategy, product planning, brand building, supply system training and core management team building.
On August 23, 2013, the Chinese government officially approved the localization industrial layout of Volvo cars in China. This layout includes the establishment of vehicle manufacturing base in Daqing, engine manufacturing base in Zhangjiakou, China R & D base in Shanghai and vehicle manufacturing base in Chengdu. Volvo's three factories in China strictly abide by Volvo Group's global procurement, quality control, R & D system and management standards, and are committed to producing high-quality products with quality comparable to European factories for Chinese consumers.
In 2013, the cumulative sales volume of Volvo cars in China reached 61146, with a year-on-year growth of 45.6%. In the first half of 2014, the cumulative sales volume was 38555, with a year-on-year growth of 34.3%, which was higher than the average level of China's luxury car market. At the same time, a number of new and modified models were launched in China, which greatly improved the product lineup and configuration. The group is constantly strengthening the channel construction, and the national dealer network is expanding The total number has increased to 161.
Upgrade regional headquarters from sales company
As a luxury brand with 87 years of history, Volvo car entered China for sale as early as 1984 at the beginning of China's reform and opening up. On January 24, 1994, Volvo car set up its first office in China in Beijing. In 2008, Volvo car china sales company was set up in Shanghai to strengthen the construction of dealer network and provide customers with more timely, high-quality and professional services.
In 2011, Volvo Car Group China was established in Shanghai, marking the transformation of Volvo car from a national sales company to a full-time regional headquarters of multinational companies integrating sales and marketing, manufacturing and production, procurement, product development and other auxiliary functions.
At present, the construction of Volvo car group's organizational structure in China has been initially completed. It has grown from a sales company to a full-functional regional headquarters, and has formulated the China growth strategy of the second home of enterprise system and corporate culture services. The R & D center, procurement, customer service, human resources and other departments have begun to take shape.
Leading the elite life
Volvo car is the leader of quality life of Chinese elite. In order to strengthen the emotional communication with customers, Volvo car group has sponsored Volvo China open continuously every year since 1995, and held Volvo Master Cup amateur golf competition in China. This series of events has become the most extensive, large-scale and influential amateur golf competition in China.
In 2009, Volvo car brought the world's top sailing race Volvo round the world to China for the first time. A passionate, innovative and enterprising Volvo car with the courage to challenge was presented to consumers. Following the 2011-2012 season, the 2014-2015 Volvo round the world yacht race will continue to stop in Sanya, China, which means that the world's top yacht race will visit China for the third time in a row. Once again, Volvo cars, full of passion, innovation and enterprising, dare to challenge, will be presented to consumers.
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