Sichuan Mianyang Fenggu Liquor Co., Ltd

Rich valley

Fulefang today's Fenggu wine of Eastern Han Dynasty

Where there is a hotel, there must be Sichuan wine. This sentence not only shows the great quantity of Sichuan wine, but also indicates the outstanding quality of Sichuan wine. In Sichuan's "U" type famous liquor belt, there is such a liquor making enterprise. Since 1800, it has brewed the age Qiongjiang with its hereditary secret technology, and since 1800, it has been endowed with the natural fragrance of jade liquor with the old pit mud of fule Shaofang and Tianyou Shaofang. Chinese Baijiu consumption has been the main driving force for China's Baijiu consumption. Recently, it has been promoting the industry to "drink" the trend of liquor consumption in China, and fill up the scientific research project of the "high alcohol quality" of China's top grade liquor, which has been popular in the wine industry with three standards, namely, low alcohol product production, quality control and body feeling after drinking. He originated in the Eastern Han Dynasty, flourished in the Tang and Song Dynasties, excelled in the Qing Dynasty, and respected today's Fenggu liquor.

Historical origin

Origin: fule Shaofang

Chinese Baijiu always requires deep history, thick culture and natural taste. Tracing back to the predecessor of Fenggu liquor, there are historical records and evidences, which can be traced back to fule Shaofang in 212 ad. According to the records in the annals of the Three Kingdoms and Fang Yu Sheng Lan, Liu Bei entered Sichuan in the 16th year of Jian'an (212 A.D.) in the Eastern Han Dynasty, and Liu Zhang, a herdsman in Yizhou, welcomed him to mianzhou. They cooked wine for a hundred days and discussed the world. After drinking the fine wine of fule Shaofang, Liu Bei praised "today's happiness Liu Bei, who often drinks spirits from the north, occasionally drinks Shaofang liquor with mellow, clear and sweet taste in Sichuan. If he gets the most valuable liquor, he often rewards the winning soldiers with this liquor. As a result, the soldiers were highly motivated and invincible. They soon attacked Chengdu and established Shu Kingdom. During the wartime, some officers and soldiers secretly bought and drank too much alcohol because they were good at it. Liu Bei once ordered the army to ban alcohol. But when the king of Shu held a banquet with his officials, there was always fule Shaofang wine. Because he loved the wine very much, his officers and soldiers loved it very much. In the following thousand years, fule Shaofang wine flourished in the Tang, song, yuan and Ming Dynasties because of the love of the king of Shu, and the secret techniques of wine making were inherited.

Continuation: a secret book handed down from generation to generation

In Fenggu wine history museum, a restored bamboo slips wine making secret book records in detail the secret techniques of fule Shaofang wine making. Main ingredients: South wheat, wheat, barley, rice, corn, sorghum. Process: "cellar fermentation, timing of fine brewing, urn Sheng should be market, price based on quality.". According to Wang's genealogy of fulefang in the Eastern Han Dynasty. From fule Shaofang to Tianyou Shaofang in the Eastern Han Dynasty to today's Fenggu liquor industry. Consistent from beginning to end, the people of Baijiu have strictly followed the old precept of "ancient brewing, consistent". They used old cellar mud for breeding, fermentation of old cellars, and storage of pottery urns, and focused on selling and selling of ecological liquor. The Baijiu Baijiu declaration in April 26, 2010, which lasted 3 years, was tested by the "DNA" test of low alcohol level animal evaluation model. In the thousand kinds of trace elements in Luzhou flavor liquor, the continuation of the 1800 health and low drinking factor was found.

Prosperity: Tianyou Shaofang

In 1678, Wang Bingzheng, who won the secret of Du Shaokang's liquor making, moved to Xinglonggou (now Fenggu Town, Mianyang) in Tongmou Town, mianzhou. On the basis of inheriting the thousand year old "fule Shaofang" liquor making secret book and combining with his "Fen and Feng" liquor making secret skill, he devoted himself for several years and established "Tianyou Shaofang". He taught his son fatian the techniques of pit digging, koji making, wine making, ingredients and blending one by one. He also helped his son fatian to come to the scene to guide him. After drinking, he tasted the wine and evaluated the quality. Training: "the quality of wine, the import can be judged, the operator should strictly evaluate the quality of the pass, the price of the superior is good, the price of the inferior is cheap, can not be confused. This is not only the foundation of credit, but also the foundation of success and failure of business operators. We should always bear in mind. This world motto of "price based on quality, wine making with integrity" makes the reputation of Tianyou Shaofang liquor spread like wildfire. During the reign of Kangxi, Li Bai's poetic painting of "a pot of wine between flowers" was used as a trademark to hold Yingshi in a pottery urn, which established a position in mianzhou and even the whole northwest Sichuan. According to the research, Tianyou Shaofang wine, which is made from Nanmai, wheat, barley, rice and sorghum, is mellow, crisp and sweet. In addition to mianzhou, the counties of Tongchuan prefecture (now Santai County in Sichuan Province) also competed to buy, which made it difficult to meet the needs of the buyers. In 1701, Wang Bingzheng died of illness. Wang fatian strictly abides by his father's instructions and takes charge of the ingredients, koji making, brewing, wine production, taste and grading of Tianyou Shaofang, which makes Tianyou Shaofang wine continue to maintain a good reputation in Northwest Sichuan. Wang fatian also often warned his children that "reading is the foundation of success, farming is the foundation of supporting the family, honesty is the foundation of life, and modesty is the foundation of happiness. You should not abandon the essence and pursue the end in favor of fashion.". My family's wine making began in the Eastern Han Dynasty, and the secret skills of Shu, Fen and Feng were collected. We should take high quality and low price as the basis for winning trust. We should be wary and take advantage of each other. You should encourage yourself. ". During the period of the Republic of China, Tianyou Shaofang was prosperous, and its products sold well in many places outside Sichuan. So it merged with its neighbor's "Bian Lufeng" Shaofang and "Yuanxin" Shaofang, expanded its own production capacity, and gradually sold its bottled wine to the whole country.

Heaven's gift: fenggujing

Fenggu Town, Mianyang, was called fenggujing in ancient times. According to the records of Mianyang County, fenggujing was excavated in the Sui Dynasty (581 AD). "There are ancient wells at the foot of Luohan temple, 40 Li southeast of the state." "Yuanhe Zhi" records: "fenggujing is at the foot of Luohan mountain, 40 miles southeast of the state, and the ancient well is also there. The mouth is seven or eight feet wide, with concave and convex stone edges at the bottom and four or five feet deep. Well near the Fujiang River, there are lotus stone, natural layer petals, if carved, now exist. Fenggujing was first excavated by the inheritors of Fenggu fule Shaofang. Digging wells to get water, moistening grain with well water and making wine with well water, Fenggu wine has always been loved by consumers. In Sui Dynasty, the water transportation of Fujiang River was developed. With this convenient transportation advantage, Fenggu wine was transported to the middle and lower reaches of the Yangtze River through the waterway. Water is the soul of wine. The quality of wine also depends on the quality of water. Fenggujing's water source comes from Xuebaoding, the source of the Yangtze River, and has the same origin with Jiuzhaigou. It is the first water source in the famous "famous wine U-shaped zone" of Western Sichuan Plateau. It can be said that it is the best water for making wine because it is rich in various trace elements, low hardness and moderate acidity.

Today's harvest

Golden bloom

After liberation, Tianyou Shaofang was renamed as a state-owned distillery in Mianyang City. It is famous for its special liquor supply and is popular in different economic periods. In October 1979, it was registered as the trademark of "Fenggu brand" in the name of Fenggu Town, the birthplace. Its products are famous for Fenggu Tequ and other high-end products favored by people. In 2001, it was restructured and renamed as Sichuan Mianyang Fenggu Liquor Co., Ltd. Today, the wine industry of Baijiu is a primitive liquor making enterprise integrating scientific research, production and sales. Its main products include more than 10 series, namely, Feng Yi 1, Feng Gu Jiu Wang, Toyotani Norihide, Feng Gu Qu, year series, Qing Dynasty series, Laojiao series, star series, pure brewing series, and more than 100 kinds of products, with the unique style of "cellar fragrance elegant, mellow and sweet, and tasteful and refreshing clean". Favored by consumers, it is sold well all over the country, Angola, South Korea and other regions. Baijiu Baijiu has more than 1000 professional and technical personnel, 6 national liquor judges, 12 provincial liquor judges, and has annual production capacity of over 100 thousand tons of high-quality and aromatic baijiu. It is one of the largest comprehensive liquor making enterprises in Sichuan province. The company has also passed ISO9001:2000 quality management system certification, ISO22000:2005 food safety management system certification and ISO14001:2004 environmental management system certification. A well known trademark in China, Chinese Baijiu, Chinese Baijiu time-honored enterprise, national brand recommendation for liquor products quality and safety, national food industry leading food enterprise, liquor cup of typical style of Chinese liquor, two prize of science and technology progress of Sichuan Province, and new wine of Sichuan wine. It has won the title of "Sichuan famous brand product" for three consecutive years.

Innovation: low alcohol

Green Baijiu, healthy life. Chinese Baijiu liquor creatively developed the evaluation standard of China's top grade Baijiu liquor in April 2010, which is a perfect combination of traditional technology and modern scientific research. The research results were certified by provincial authorities and won the "two prize in science and technology progress of Sichuan province" and listed in the annual chronicle of liquor in 2010.

From the concern Baijiu to the low alcohol level of people, the three standards of Chinese Baijiu production, quality control and body feeling after drinking were innovating with the "first creation" of three standards. After two years of comprehensive promotion and application in the production of products, it is becoming the latest standard to fill the production, evaluation and experience of Chinese white wine. Fenggu products, which are famous for their quality, character and taste, perfectly reflect the low degree of drunkenness characteristics of "being comfortable, waking up quickly, feeling fresh and natural". Fenggu has been committed to the study of human drinking health. In the second stage of scientific research, the goal is directly to the long-term exploration of human drinking health. In the near future, people will feel more healthy and happy by drinking Fenggu low alcohol liquor.

Future: excellent enterprise

With the establishment of the capacity of 10 billion output, Feng is building a century of grain with a theme, reconstructing the excellent Chinese Baijiu industry, and achieving the strategic development goals of 3 billion, 5 billion, and 10 billion in 2016 by three systems of production system, channel system and culture brand communication system, and strive to create a brand of the culture of the valley, and establish a scientific and rigorous food safety student in 2012. The company's product management system and accurate and efficient market response mechanism make it an excellent and respected enterprise with industry competitiveness, sustainable development and sense of social responsibility. Pragmatic development and innovation are seeking new momentum. Sichuan wine is going to follow up the first group of Chinese baijiu.