Cashmere fashion as the core product positioning of fashion cashmere brand, large cashmere color R & D base, cashmere fashion leading enterprises. Starting from the Silk Road, the fashion culture of the Yangtze River Delta has accumulated for thousands of years, which has inspired Mikado to build a leading brand of Chinese fashion cashmere since its birth. Mature and confident urban elites are the target consumers of Mikado. They are independent and passionate in pursuing their career. At the same time, they know how to enjoy quality life, care for themselves and respect themselves. By inviting Miss Guan Zhilin to speak for her, setting up a design team, joining hands with fashion design master Qi Gang, and cooperating with fashion color association to set up "China cashmere color R & D base" and other brand strategies, mihuang echoes the needs of urban elites for high-quality and high-grade cashmere clothing, and edifies their elegant temperament with fashion. The simple design and exquisite details highlight the brand connotation of mihuang's "implicit luxury", which is luxurious but not publicized, full of calm and introverted spirit