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Founded in 1980, the land group started as a women's clothing business. Adhering to the spirit of "creating value for customers", the land group has developed into the largest fashion retail group in South Korea, and gradually expanded into an international enterprise serving life in six core areas of "clothing, food, housing, leisure and entertainment". As an important part of its global strategy, e. land China was founded in 1994 and headquartered in Shanghai. After more than ten years of continuous innovation, the group has more than 40 brands and more than 7000 stores in more than 100 large and medium-sized cities