State fashion design (Zhuhai) Co., Ltd. (Guangzhou exception Clothing Co., Ltd.) is a unique cultural clothing and lifestyle enterprise that has transformed the original spirit into productivity, sales force and influence in the past 10 years. Since 2006, "exception" has been further promoted from the core idea of "exception is anti" to the business philosophy of "creating and disseminating contemporary life art based on Oriental philosophy". In 2005, Beifu - exception traditional clothing Application Research Institute, which was established in cooperation with Beijing Institute of clothing research, is another attempt to inherit and carry forward oriental culture and original spirit. Its brand "exception de mixind" has been a long-standing and successful women's clothing designer brand in China, with more than 30000 loyal VIP customers, covering more than 30 major cities and regions in China.