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The 22th China International Fashion Brand Fair-Shenzhen

Date:2021-02-20 View:288

Time: 2021 / 7 / 7 --- 2021 / 7 / 9

Exhibition hall: Shenzhen Convention and Exhibition Center

Fashion szshow, the full name of China (Shenzhen) international brand clothing fair, is a professional fashion trading platform in the series activities of "fashion Shenzhen". With the core positioning of "brand oriented, original boutique, commercial landing and trend leading", fashion Shenzhen exhibition serves enterprises to continuously improve the resource allocation and optimization from the key links of raw material supply, product R & D, production and manufacturing, retail operation, brand construction and maintenance, so as to help the efficient and sustainable development of China's fashion industry ecological chain.

Shenzhen's fashion industry, as the cradle of China's leading medium and high-end fashion brands, has more than 2500 brand enterprises with a total sales of over 260 billion in 2019, accounting for 10% of the country's total sales, and the brand's market share in the first tier shopping malls of large and medium-sized cities in China is more than 60%. Shenzhen fashion exhibition has been deeply involved in the industry for 21 years. It has grown together with marsfield, movie and winner to witness the rapid development of Chinese fashion brands.

In 2021, the fashion Shenzhen exhibition will be upgraded from a business exhibition to a business system covering the whole chain of fashion industry - "fashion Shenzhen". It is composed of five series of activities: Fashion Shenzhen exhibition, the runway fashion week, nest showroom · independent designer exhibition hall, Dawan District fashion industry summit and fashion Shenzhen · awards.

Rooted in Guangdong, Hong Kong and Macao Bay district and the leading demonstration zone, seizing the great historical opportunity of "dual zone drive", based on the accumulated energy of China's fashion supply chain, and with the help of scientific and technological breakthroughs and consumption changes, "fashion Shenzhen" will continue to improve China's influential and creative fashion industry professional trade and exchange platform, and help build Shenzhen as a global leader As a well-known city of new and cutting-edge fashion industry, we will join hands with colleagues in the industry to explore and build a sustainable commercial development road for China's fashion industry.

In 2020, Shenzhen fashion exhibition will be upgraded for one year and two seasons, becoming the first professional trade exhibition of clothing industry and fashion lifestyle after the epidemic. It will open the accurate business matching service combining online and offline, and promote the strong recovery of business. In 2021, the fashion Shenzhen exhibition will be upgraded systematically and strategically, from a trade exhibition to a business system covering the whole chain of fashion industry - "fashion Shenzhen", and will be promoted by fashion Shenzhen exhibition, the runway fashion week and nest showroom It is composed of five series of activities, including nest · independent designer exhibition hall, Dawan District fashion industry summit and fashion Shenzhen · award, helping to build Shenzhen as a world-famous city of cutting-edge fashion industry.

Fashion for beauty

Gather representative mature commercial brands, have unique design, self culture, standardized business model, fully show the brand concept and series products, interpret the backbone of Chinese fashion design.

Type (tidal force)

The designer's works with unique style and market development potential at home and abroad will be selected and displayed. The designer will make a voice in this exhibition area, connect with buyers, channel dealers, KOL, media, strategic investors, etc., and achieve commercial success. Nest showroom · independent designer exhibition hall, launched by the organizer of "fashion Shenzhen", will also be set up in this area.

Made by modern manufacturing:

Select ODM / OEM high-quality manufacturers that respond quickly to market trends, and textile and garment manufacturers that cover leather, fur, down, overcoat, knitting, jeans, etc. to efficiently complete the order output.

Craftsman (design attitude)

A series of products with both artistic creativity and commercial touch will be displayed to show the works of original designers with distinctive styles in design, fabric, technology, silhouette, etc., and accurately connect with OEM orders, wholesale and channel buyers.

Decoration (whole decoration world)

Strictly select high-quality lifestyle brands, from glasses, bags, shoes, accessories, to home products, etc., unique creative design makes clear interpretation and interpretation for high-quality life aesthetics.

Chain (industrial support)

It includes upstream and downstream service providers in all aspects of the industrial value chain, such as design and development, manufacturing, marketing and operation. Exhibitors include enterprises from trend prediction, creative marketing, manufacturing and processing to information intelligent products, providing tailor-made service system and efficient solutions for the clothing industry.

Enjoy (home life)

Select high-quality fashion home clothing, underwear, parent-child clothing and fashion home peripherals and other categories with high market demand, provide one-stop shopping place for the category expansion of fashion business, and help enterprises transform the segmented business opportunities with diversified and scene fashion consumption demand efficiently.

Brocade (high end flour accessories)

Gather local and international top fabric manufacturers and traders to display high-end fabrics with rich creativity, exquisite workmanship and sustainable materials, inspire unlimited inspiration of fashion design, and inspire the creation of unique fashion clothing and customized products.

Original (Fashion noodle accessories)

Display all kinds of clothing surface accessories, widely used in casual wear, sportswear, formal wear, evening dress, functional clothing, etc., fully meet the needs of clothing manufacturers, trading companies, importers and exporters, retailers, chain stores and other fabric buyers.


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