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2021 SHENZHEN PRIVATE LABEL FAIR CHINA

Date:2021-02-20 View:292

Time: 2021 / 7 / 1 --- 2021 / 7 / 3

Exhibition hall: Shenzhen Convention and Exhibition Center

The global private brand products Asia Fair (PLF), co founded by the private brand professional committee of Shanghai brand licensing Enterprises Association (PLSC) and the American private brand manufacturers association (PLMA), has been successfully held for more than ten times since 2010. It has become the world's private brand exhibition following Chicago Exhibition (1981) and Amsterdam Exhibition (1986) After that, the third largest private brand exhibition is also the "troika" to promote the world's private brands.

PLF has become the largest private brand product event in China and even in Asia. At present, China's retail industry is at a crossroads where to go, and the development practice of the world's retail industry has proved that the development of retailers' own brand is a necessary way for the sustainable development of the retail industry. With the rapid change of consumer behavior, the retail pattern is also undergoing earth shaking changes. Private brand has become the new blue ocean of the current retail industry.

Through the wisdom collision of experts and elites in the industry, 2018plf announced the coming of China's private brand 2.0 era by PLSC, which will also be the next outlet for China's retail industry to compete and develop resources. At the same time, China's private brand development will also enter a new stage of development. As PLF's influence is gradually expanding in the Asia Pacific region, PLF organizing committee has received a large number of feedback from retailers and Super enterprises in South China, hoping to hold exhibitions related to private brand products in South China. Therefore, in order to consolidate PLF achievements. It is decided by the private brand professional committee (PLSC) of Shanghai brand authorized enterprises association and the organizer to hold it in Shenzhen, China on July 1, 2021.

This exhibition will further promote the gain effect brought by PLF, create a stage for talents in China's private brand field to exchange, learn and display their products, and provide more service and learning, docking, development, exchange and other opportunities for retailers in South China.

Comprehensive food:

Leisure food (Cereals, hard fruits, puffed fruits, preserved jelly, dried meat, dried vegetables, seafood snacks)

Grain, oil and non-staple food (rice, flour, grain and oil, condiment, seasoning)

Drinks, biscuits and cakes, candy and chocolate, prepared food, North and South dry goods, nutrition and health care products, etc

General merchandise:

Household cleaning, care and fragrance products, household paper products, disposable products, household plastic products, clothing, footwear and accessories, household textiles, cooking and baking appliances, tableware, household appliances, outdoor products, 3C digital, household hardware and gardening products, pregnant and baby products, sports and office, intelligent manufacturing, automobile accessories

Personal care:

Oral and external non prescription drugs (vitamins, supplements, oral and external drugs) body and oral cleaning care (toothpaste, toothbrush, dental floss, oral cleaning, eye, ear, nose and foot care, wipes)

Medical first aid and medical accessories (thermometer, medical bandage gauze, health care first aid)

Female, adult and infant care products, beauty products and tools


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