SHANGHAI INTERNATIONAL FRANCHISE EXPO

Time: 2021 / 3 / 29 --- 2021 / 4 / 1

Exhibition hall: National Convention and Exhibition Center (Shanghai), 333 Songze Avenue, Qingpu District, Shanghai, China

SFE Shanghai international franchise Expo, founded in 2005, is a professional exhibition of the whole industry chain of the upstream and downstream chain of chain stores jointly sponsored by the authoritative industry Association Shanghai Chain Management Association. Up to now, the exhibition has been held for 32 times, providing accurate matching service for more than 6000 exhibitors and 2 million professional visitors. Since 2018, SFE has launched a national layout, and has successively toured four core areas, including East China, South China, North China and southwest China, with further influence across the country.

The exhibition covers catering, service, education, retail, chain suppliers and service providers and other industries, covering more than 120 representative well-known brands and new strength of mainstream business types. The exhibition is not only large in scale and full in format, but also has a variety of professional activities such as project description meeting, roadshow, Summit Forum, open class, etc. to focus on market hot spots and interpret future trends. With the advantages of scale and specialty, the exhibition maintains a stable attraction and user stickiness for the highly active people who want to join.

The exhibition has established a cooperative relationship with more than 500 online and offline media, with extensive social influence. At the same time, it has also built a brand owned new media communication matrix. At the beginning of 2020, SFE's Internet strategy will be fully implemented, moving high-quality content and services online, breaking the barriers of time and space, and creating a new benchmark for online franchise precise matching services.

In 2021, SFE Shanghai International Chain Franchise Exhibition will take Shanghai parent exhibition as the starting point, start the tour of Shanghai Chengdu Tianjin Shanghai in three places and four exhibitions in the whole year, link up with famous domestic related exhibitions such as Hotelex Shanghai Hotel and Catering Exhibition and FHC Shanghai global food exhibition, thoroughly open up the upstream and downstream of the industry, and drive professional buyers with more high-quality resources and domestic top chain franchise products Accurate match between cards.

In 2021 Shanghai Spring Fair, SFE will move to Shanghai Hongqiao National Convention and Exhibition Center for the first time. With larger exhibition space, more convenient geographical location, more close to the popular exhibition area setting of the market, more novel exhibition scene design, and supporting live broadcast and online activities, SFE will realize the strong integration of online and offline, further enlarge the influence of the exhibition, and provide better viewing opportunities for exhibitors and visitors Experience and service.

2021, new normal, new starting point. As the wind vane of the industry, we will adhere to our original intention and grasp the pulse of the times at all times, so as to bring more high-quality service and more extreme viewing experience to the participating brands and professional audiences with more expectations in the future.

1： Catering industry

Chinese fast food / special snacks / dinner / local dishes / hot pot barbecue / Western food / Japanese and Korean cuisine / Southeast Asian cuisine / coffee / tea desserts / ice cream / baking / light food / other

2： Retail

Food retail / fresh fruit / supermarket / convenience store / daily cosmetics / maternal and infant products / tobacco and alcohol / stationery / cultural creation / jewelry and crafts electronic products / optical shop / household products / no one to sell / other

3： Service industry

Beauty / Beauty / sports fitness / car maintenance / washing care / parents and children / leisure and entertainment / hotel hostel / Pet housekeeping and life services / Photography / others

4： Education and training

Elementary education / early education center / kindergarten and primary school trusteeship class / maker education / robot education / children's music / Art / dance training language training / extracurricular counseling / artificial intelligence / adult vocational skills training / others

5： Chain resources

Commodity rental / store design and decoration / equipment and raw material supply / cold chain and logistics / IT solutions / brand planning and marketing / financial services / human resources / legal consultation / media and promotion / others