Qingdao Mingyue seaweed Group Co., Ltd., founded in 1968, has focused on the in-depth development and application of seaweed resources for half a century. It has formed six blue industry sectors including "alginate, functional sugar alcohol, marine functional food, seaweed cosmetics, marine biomedical materials and seaweed biological fertilizer", and a large blue industry group with an annual sales revenue of nearly 3 billion yuan, It presents the distinctive strategic development characteristics of "ocean", "blue", "high technology", "innovation" and "internationalization".
Mingyue seaweed group has built an innovation and entrepreneurship system integrating "applied basic research, technology development, engineering application and achievement transformation". The system shows the ability of science and technology leading and resource integration. The scientific and technological innovation has consolidated the position of Mingyue group in the global seaweed industry. The group has undertaken more than 20 projects such as the national science and technology support plan, the National 863 plan, "industrial transformation and upgrading foundation project" and "National Marine public welfare project", and developed more than 100 new products, such as functional food and ingredients, marine cosmetics, medical materials and dressings, green agricultural fertilizers, etc. More than 100 product technical standards have been formulated, including five national and industrial standards of "sodium alginate", "potassium alginate", "calcium alginate", "propylene glycol alginate" and "fucoidan". The Group reserves a number of products and technologies with high technology content and broad market prospects.
Mingyue seaweed group firmly seizes the strategic opportunity of building a maritime power and Qingdao West Coast new area, complies with the trend of supply side reform, boldly seeks transformation and upgrading, and speeds up the pace of international development. At present, the production base of Mingyue seaweed group covers an area of about 1000 mu, and the Jiangsu base covers an area of about 500 mu. In addition, in order to grasp the core strategic resources of the algae biological industry, the group has built a raw material base in Chile, and formed a strategic cooperation with P. peruviana to form two wings of overseas resources, effectively controlling the supply capacity of overseas algae resources. Mingyue series of marine products developed by the group with brown algae as raw materials are sold to more than 100 countries and regions in the United States, Germany, Spain and other five continents. It has formed good cooperative relations with many international enterprises such as Bayer, Wrigley, kraft and so on, with a high market share.
Human life originates from the ocean. "A new way of marine healthy life" advocates a healthy and fashionable concept of marine life, which turns marine organisms and marine resources into health products for the benefit of human health.
Mingyue seaweed group innovates the concept of "seaweed +". Internet plus is new thinking, new tools and new drivers. The seaweed + of Mingyue is healthy, quality, innovative cultural concept and business model.
Seaweed + medical materials: the production of alginate medical dressings developed and produced by Mingyue seaweed group has realized localization.
Seaweed + functional food: with natural seaweed as raw materials, we are engaged in the R & D and production of fucoidan, fucoidan oligosaccharide and functional food, so as to integrate natural and healthy seaweed elements into people's daily life.
Seaweed + skin care beauty: it has covered hundreds of seaweed skin care products such as mask powder, cream, lotion, essence, washing and so on.
Seaweed + ecological agriculture: seaweed fertilizer is rich in seaweed active ingredients such as seaweed polysaccharide, iodine, mannitol, phycocyanin, seaweed polyphenols and trace elements, which not only has environmental value and soil improvement value, but also can enhance crop stress resistance and disease resistance, and improve crop yield and quality. Mingyue seaweed group combines its seaweed fertilizer with agricultural brands such as "Yantai apple", "Gannan navel orange" and "Wuchang rice" to create a healthy and ecological "seaweed ecological agriculture", so as to transfer healthy seaweed elements to food close to consumers.
Seaweed + Industrial Tourism: Mingyue seaweed museum is a comprehensive and modern tourist attraction with the theme of systematically displaying seaweed biological culture and industry, integrating scenic spots, seaweed industry exhibition, health and leisure experience, tourism and entertainment.
The development strategy of Mingyue seaweed group comes down in one continuous line with the strategy of "marine power" and the strategic characteristics of Qingdao and the West Coast new area, such as "ocean", "blue", "high technology", "innovation" and "internationalization". It is estimated that by the end of the 13th five year plan, the annual output value of Mingyue seaweed group will reach more than 10 billion yuan, striving to become a global high-quality enterprise in the field of marine biological products.