Lishi Group Co., Ltd

Founded in 1993, Lishi group takes "creating quality life" as its mission. Group involved in daily necessities manufacturing, department stores, supermarket chain, commercial real estate, equity investment, import and export business and other industries. The group has been ranked among China's top 500 manufacturing enterprises, China's top 500 private enterprises and Zhejiang's top 100 enterprises for many years. In 2011, the sales reached 10.5 billion yuan, an increase of 2 billion yuan compared with 8.5 billion yuan in 2010, with an increase of 24.5%.

Daily necessities manufacturing: the annual production capacity ranks first in Asia. In recent years, through optimization and upgrading, the added value of products has been further improved. At present, 2500 kinds of products leading the global market are sold well in more than 100 countries and regions, such as Europe, America, Australia, the Middle East and Hong Kong. It is an advanced export enterprise in China.

Commercial chain: it has completely covered all kinds of formats including urban complex, large department stores and chain supermarkets. At present, there are 12 urban complexes and large department stores in operation and under construction, and 55 chain supermarkets. They are "chain demonstration enterprises of thousands of villages and towns in China" and "leading enterprises of urban and rural chain supermarkets in Zhejiang Province".

Equity investment: marked by the acquisition of new Jiangxia shares and new Jiangxia supermarket in 2006, the capital operation is getting better and better. It has successively acquired and participated in Nanning Department store, Ningbo Newspaper Printing Development Co., Ltd., Yinzhou bank, Xiangshan village bank, Ningbo International Bank, Ningbo Lili electronics, etc. the investment projects involve commercial, financial, cultural and high-tech industries, and the investment income is quite abundant.

Commercial real estate: Lishi real estate mainly develops the third generation urban commercial complex Lishi square, which integrates large department stores, supermarkets, star hotels, office buildings, high-grade apartments and cinemas. It integrates shopping, catering, culture and entertainment to form an independent large business circle. Lishi has its own commercial real estate planning and design organization, professional commercial real estate construction team and commercial management company, forming a complete industrial chain of commercial real estate and the core competitive advantage of the enterprise. Lishi square can produce four social benefits: first, improve the function of urban area; second, improve the level of urban business; third, create a large number of new jobs; fourth, create a sustained huge amount of tax revenue.

Lishi commercial real estate mainly focuses on the third and fourth tier cities. At present, the projects Lishi commercial real estate has put into use and under construction include: Hangzhou Bay New District urban complex, Huzhou Nanxun urban complex, Huzhou Changxing urban complex, Hangzhou Tonglu urban complex, Quzhou urban complex, Lishi financial building in Ningbo Southern Business District, Zhenhai New District urban complex, Beilun urban complex Lishi department store Yinzhou store, new Jiangxia department store jishigang store, etc.

In 2006, Lishi acquired Ningbo New Jiangxia Co., Ltd. and divided it into three types of subsidiaries: department stores, supermarket chains and shopping malls. Later, Lishi group set up supermarkets in rural villages and towns on a large scale, and established a number of large-scale high-end department stores in the name of "new Jiangxia department store" and "Lishi department store" in the third and fourth tier cities of Haiyan, Tonglu, Xiangshan and Zhenhai in Zhejiang Province. At present, Lishi has 12 large department stores and 55 chain supermarkets, covering Ningbo and Zhejiang Province. In 2010, Lishi will turn its goal to develop the third generation urban commercial complex Lishi square, which integrates department stores, supermarkets, hotels, catering, culture and entertainment.

Future goals: in the next two years, the group will continue to promote the "excellent two into three" transformation and upgrading strategy, optimize the manufacturing industry, expand and strengthen the business circulation industry, build 25 urban complexes and large department stores, 120 supermarket chains, sell more than 13 billion yuan, and directly provide more than 20000 jobs for the society.