Guangzhou Zhenxing Industrial Co., Ltd

Guangzhou Zhenxing Industrial Co., Ltd. is a group of professional plastic household products enterprise integrating R & D, manufacturing and marketing. At present, the company owns Guangzhou Nansha District Zhenxing Plastic Co., Ltd., Guangzhou Zhenxing plastic hardware factory, Guangzhou Zhenzhi Trade Co., Ltd., Guangzhou Panyu Jihong Industrial Co., Ltd., Guangzhou Xiangke Chemical Co., Ltd., Guangzhou Zhenxing Xingye department store Gift Co., Ltd., Guangzhou Zhenying Plastic Co., Ltd., Fogang County qiaochun Villa Co., Ltd. and other entities. It has 60000 square meters of factory buildings, more than 3000 square meters of office buildings and a staff holiday village covering an area of 15 mu, with nearly 2000 employees.

Build a brand, pursue excellence and become a well-known enterprise in the industry

As early as the mid-1990s, Zhenxing began to pay attention to brand building. In 1996, Zhenxing officially used the "Z" graphic registered trademark. In 1999, Zhenxing took the project of building brand strategy as the basic strategy for the stable and sustainable development of enterprises, creating a precedent for the plastic household products industry in China to build a brand!

Through these years of efforts, the brand effect has gradually emerged and become a well-known brand in the industry. The revitalization of brand building has effectively enhanced the close cooperation between enterprises, agents and major supermarkets. In 2003, "Zhenxing" was first rated as "famous trademark of Guangzhou City" in the industry, and in 2005 it was rated as "famous trademark of Guangdong Province" and "brand product of Guangdong Province".

Leading technology, independent innovation, leading the industry benchmark

"Science and technology is the first productive force", and technology is the foundation of business. Over the years, the revitalization of the "scientific outlook on development" as the guiding ideology, will enhance the technological innovation ability and R & D level of enterprises as the fundamental way of sustainable development.

While adhering to independent development, Zhenxing actively promotes industry university research cooperation, and constantly increases the human and financial resources for R & D investment. In order to promote technological progress and product optimization and upgrading, as well as establish a docking platform for industry university research, Zhenxing established a scientific research center in 2007, further improving the level of independent innovation and R & D capability. It not only ensures the product quality, but also improves the enterprise's technological innovation ability and comprehensive competitiveness. The scientific research center, which is composed of more than 100 scientific research and technical personnel graduated from professional universities, has advanced and complete R & D, design and technical capabilities in plastic material modification, product design and production technology. In 2009, it was recognized as "Panyu District Science and technology enterprise technology research and development center"; it was awarded the title of "2009-2011 Guangzhou advanced collective" by Guangzhou municipal Party committee and Guangzhou Municipal People's government. Zhenxing has accumulated more than 100 national patents, among which the invention patent "quantitative oil control pot" won the 2011 "China Red Star Award for innovative design".

In addition, Zhenxing has cooperated with the research and Development Institute of materials science of Sun Yat sen University, Guangdong Petrochemical Research Institute, School of industrial equipment and control engineering of South China University of technology in the research and development of science and technology projects, and established the industry university research cooperation base with Guangdong Institute of light industry technology.

Zhenxing, as vice president of Guangdong Plastics Industry Association and vice president of China Plastics Processing Industry Association, makes full use of its own advantages and influence in the industry to actively promote and participate in the formulation of industry and national standards. In recent years, as a key enterprise in the plastic industry, Zhenxing has been responsible for drafting two national standards of plastic household garbage can and plastic brush, and has become the main drafting unit of local standard of thermoplastic tableware in Guangdong Province. At the same time, it has also participated in drafting three national standards of plastic fresh-keeping box, plastic storage box and thermoplastic tableware Tableware is the local standard of Guangzhou. Zhenxing also participated in the review of national standards for a number of plastic materials and products.