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Purina is a brand of Cargill, the world's largest manufacturer of animal nutrition and agricultural products. Cargill is the world's largest privately held company and the largest manufacturer of animal nutrition and agricultural products. Headquartered in Minnesota, USA, Cargill was founded by Mr. willam Wallace Cargill in 1865. After 141 years of operation, Cargill has become a multinational professional company in commodity trade, processing, transportation and risk management. It has become a global trading, processing and marketing company, covering agricultural products, food, financial and industrial products and services. Cargill has about 100000 employees in 59 countries. Cargill is able to be in the international leading position in its business. There are four magic weapons: risk management, excellent operation, giving full play to the initiative of employees and achieving innovation through cooperative research and development.
Brand history
In the spring of 1892, William H. Danfoss graduated from Washington University in St. Louis. At that time, his father suggested to him: do business that can meet the needs of many people all year round, no matter what season it is. "
In January 1894, William H. Danfoss founded Purina and began to produce omlin, the first commercial feed for horses and mules. At that time, a mule named modpurina with a smile on his face almost became the trademark of omlin products. Our first feed product was made in two new factories in St. Louis. At that time, the feed bags were hand sewn, weighing 175 pounds, with shovels inside.
At the end of the 19th century, driven by the slogan of "Purina - the highest quality", the feed industry continued to develop, and Danfoss also completely controlled the whole company. In 1902, the company changed its name to rostone Purina, and a new trademark was born. Soon, the new trademark was quickly applied to all products and activities related to Purina.
1904 St. Louis world's Fair: rostonpriner issued free shopping bags printed with corporate trademarks during the Expo, and began to establish the image of R & D innovation products.
In 1916, Purina introduced fattening pig feed. In order to distinguish Purina's products from other products, William H. Danfoss used some soldier words in his advertising campaign.
In 1927, the company established a plant in Canada, becoming the first feed plant in Woodstock and Lake Ontario. After 75 years, the factory has done a lot of modern projects, and now the factory is still in operation.
In 1928, Purina first introduced chekers, the first pellet feed in the world, and the livestock feed industry also ushered in a revolution.
Dairy feed was introduced in 1935: the first dry feed used alone (without hay) to feed weaned calves.
In 1948, Danfoss funded the production of a film "customers' shoes" and asked all employees and distributors of Purina to watch it.
On Christmas Eve in 1955, after 85 years of extraordinary life, William H. Danfoss died quietly.
In the 1950s, Purina continued to grow steadily in the US market and successfully entered the European market.
In the early 1960s, Purina launched an unprecedented successful advertising campaign, in which the protagonists were a little girl and a calf. The billboards of this poster are all over the country and are used in the promotion of suckling pig feed, piglet feed and growing pigs.
In the 1960s, Purina entered the Asian market
In the 1970s, the company continued to develop and innovate, and introduced high-energy poultry feed and HIO pig feed with more fat and amino acids.
In the 1980s, the company continued to reform and expand its new products: sup-r-blocks
In 1986, rostone Purina transferred Purina feed to British oil company.
In 1997, rostonprina decided to spin off agricultural standard international Co., Ltd. to develop feed abroad. Each factory in each country and region holds the Purina feed brand.
On April 1, 1998, agricultural standard Purina international was officially derived from rostone Purina and became an independent and open enterprise. It was listed on the New York Stock Exchange so "AgX".
In 2001, agricultural standard international agreed to be acquired by Cargill. After the successful merger, Cargill was proud to introduce Purina brand feed to its subsidiaries in various regions outside the United States.
In the millennium of 2001, Purina became one of the most valuable feed brands.
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