Unilever (China) Investment Co., Ltd

Dove, which has been engaged in the beauty industry for nearly 50 years, is a world-famous female brand and one of Unilever's high-quality brands. For more than 40 years, dove has been advertising with real people. Like Dove, it's a symbol of hope, happiness, peace and all the positive things.

Brand history

In 1957, dove beauty pieces appeared in the U.S. market. It promises to women,

It doesn't dry their skin like regular soap does, and it does (it feels like a shower gel, it's gentle). As a result, dove brand and users began to establish a very reliable relationship.

In 1979, an independent clinical study showed that dove was milder than all 17 major soaps. Therefore, dermatologists strongly recommend, newspaper articles rush to report, friends have to tell each other. A year later, dove started its official medical program in the United States.

In 1999, dove began its global promotion and came to China in 2002. Now, dove has become the first clean brand in the world, with annual sales of more than 2.5 billion euro in more than 80 countries. Dove dove with its "simple and true beauty concept" to bring consumers a real and credible commitment, and consistently maintain this commitment.

Dove has become the first clean brand in the world, with annual sales of more than 2.5 billion euro in more than 80 countries. Dove dove with its "simple and true beauty concept" to bring consumers a real and credible commitment, and consistently maintain this commitment. Doven believes that the definition of beauty should not be limited to narrow standards. Every woman is a special existence full of personality. Real beauty lies in different shapes, bodies, ages and skin colors Dove, from products to every action, is constantly committed to stimulating the potential of women's deep beauty, enjoying the process of caring and pampering themselves, so as to make beauty truly present.

In 2008, Unilever joined hands with Hunan Satellite TV to implant its multiple brand advertisements into the plot of Hunan Satellite TV's self-made inspirational comedy "invincible ugly women", which made them land on the Chinese market one after another and enter the sight of Chinese consumers.