Tupu daily chemicals (China) Co., Ltd

Miaojie's household products come from the Tuopu enterprise group with a history of more than 50 years in Taiwan and have been deeply cultivated in China for 22 years. Miaojie in the spirit of providing more healthy, convenient and relaxed life concept for China's modern families, constantly introduces the latest and best products to meet the higher life needs of consumers!

So far, miaojie household products have more than 200 kinds of household products in 9 categories, including fresh-keeping film, fresh-keeping bags, mops, gloves, rags, cleaning cloth, disposable products, garbage bags and fresh-keeping boxes.

Miaojie won the honor of "top 50 Chinese FMCG brands in 2014 global brand Footprint list".

Miaojie in China

With the hard work of the miaojie team, miaojie has spread all over the Chinese market, covering 28 provinces, 273 cities and autonomous regions.

In the major stores and supermarkets, miaojie can be seen almost everywhere. In addition to the traditional channels, in order to let more young consumers experience miaojie's products, miaojie has now fully entered the e-commerce channels, and its products are sold in tmall and No.1 store. Miaojie is now moving towards the brand vision of "home is miaojie"!

Miaojie -- a popular brand

The products of miaojie brand are deeply loved and trusted by consumers. According to the survey data of AC Nielsen, the world's largest market survey company, miaojie's mops, cleaning cloths, dishcloths and other products rank No.1 in the hypermarket of several major cities including Shanghai.

At the same time, according to consumer research, miaojie's plastic bag products are the most recognized brands among these products.

Miaojie - a professional brand

In line with the concept of "innovation never stops", miaojie continuously improves and upgrades its products in the professional Depu R & D center, collects the feedback from the actual use of the vast number of consumers, and constantly introduces products that are both technical and convenient, and conform to the habits of Chinese families.

Miaojie team believes that only by continuously improving the requirements for product quality can consumers feel miaojie's intention in every link when using miaojie products.

"Professional is not a slogan, must let users feel" is the motto of Depu R & D center! Because of this, miaojie has been awarded the title of famous trademark in Jiangsu Province.

Miaojie: a brand of international cooperation

Miaojie has been deeply cultivated for more than 20 years, and has become the first choice of international famous brands! We also take advantage of this opportunity to introduce advanced technologies and products to China, among which miaojie and Japan Wuyu Co., Ltd. have jointly developed the smart tear fresh-keeping film, Japan RIKEN industry and Mitsui Chemical Co., Ltd. have jointly developed the heat-resistant 180 ℃ high-temperature fresh-keeping film, etc.; miaojie (black) aluminum foil / zero stick cooking paper has been jointly developed with Japan Toyo aluminum Aike Co., Ltd., which has been warmly received by the majority of consumers Love.

Miaojie later cooperated with Disney to develop a series of Disney cartoon cups, which became the best choice for consumers' gathering.

In 2012, miaojie cooperated with BASF, a famous German chemical brand, to develop miaojie magic decontamination wipes to help consumers do housework more easily.

Miaojie's brand character - Miaoji

Miaojie hopes to make all Chinese consumers "easy to be miaojie", so miaojie uses Miaoji as a brand character. A head of orange hair, wearing an apron, with a smile, hope to let consumers feel that with miaojie can be "relaxed miaojie at home". With the development of the times, the image of Miaoji has also been adjusted. From the old generation of housework experts to the new generation of fashion housewives, Miaoji brand hopes to let consumers understand that Miaoji focuses on housewives in China, regardless of age and occupation. As long as Miaoji is used, it can be "relaxed and Miaoji in charge of the home"!