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Tupperware (China) Co., Ltd

Date:2021-02-01 View:531

Tupperware, a world famous household goods brand, is headquartered in Orlando, Florida.




More than 70 years of history, more than 70 branches around the world. It has set up production bases in 15 countries, such as the United States, France, Australia, South Korea and China. It has launched more than 8000 kinds of products, which sell well in more than 100 countries and regions around the world.




Committed to the design of practical and beautiful combination of high-quality products, to provide consumers with food preservation, preparation, cooking, storage, Sheng meal, cleaning and other products.




The parent company Tupperware brands corporation owns a number of brands, including Tupperware, beaticontrol, fullercosmetics, naturcare, Armand Dupree, avroy Shlain, nutrition, NUVO and swissgarde.




Tupperware China:




Tupperware (China) Co., Ltd. was established in December 1995 as a wholly-owned enterprise in the United States and officially opened at the end of 1996. China is headquartered in Guangzhou, with branches in Beijing, Shanghai, Chengdu, Changchun and Xi'an, covering more than 300 cities and regions in China. We have a modern chemical plant in Guangzhou, with advanced injection molding technology and production line, and adopt global unified raw materials and quality inspection standards. The factory has passed the ISO9001:2008 quality system certification of Lloyd's company in UK. The production process and quality control are strict and efficient. In addition to meeting domestic demand, the products are also exported to European, American and Australian markets. In 2000, we began to set up franchise stores in China, and take the membership system as the development strategy. At present, there are thousands of franchise stores / counters and hundreds of thousands of members in China.




"Do value, not price": Tupperware is committed to providing customers with value for money high-quality household products and personalized shopping experience, and will not participate in the competition of low-end products; "used all say good" is a prominent feature of Tupperware products. The implementation of "experiential marketing" strategy, in-depth contact with consumers, is committed to creating a good experience for customers to use Tupperware products, which is one of the reasons why customers have high loyalty to Tupperware products. The main way to realize experiential marketing is the "Tupperware product demonstration meeting" with rich and colorful contents; the company implements the consumer membership system (Tupperware wonderful life club). Every month, the company will publish a "Tupperware life" magazine, which will publish product and promotion information and a variety of management knowledge. Every issue of "Tupperware life" will be mailed to every member. After receiving "Tupperware life", many members will return to Tupperware stores / counters to buy their favorite products; "business is life": we define the Tupperware store as "Tupperware life Pavilion", because here consumers can not only buy high-quality products of Tupperware Products, but also learn a variety of home management knowledge, make many new friends in life.


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