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With a history of nearly 60 years, Baide brand represents consistent professional experience and reliable quality. It is the most powerful global strategic brand of Henkel group. Involving 48 countries in the world, it has 14 categories and about 2700 products. Its full range of products to meet the needs of different customers, is gradually becoming the preferred brand in the field of civil adhesives.
Brand value proposition of Baide
Based on excellent and environmental protection product quality and advanced and professional technology, it is a comprehensive adhesive solution provider.
Introduction of Henkel group and civil adhesive business
Headquartered in Dusseldorf, Henkel has a history of more than 130 years and is one of the world's top 500 enterprises. Our business covers Europe, North America, Asia Pacific region and Latin America, producing and operating more than 10000 kinds of civil and industrial products in nearly 125 countries around the world, which are trusted by more than 1 billion consumers.
As an industry leader, Shanghai Branch of Henkel adhesive Co., Ltd. mainly produces and sells three adhesive products: construction, civil decoration and stationery. Including "patex", "ceresit", "thomsit", "Panda" and "pritt" and other world-famous brands, and passed ISO9001 certification, some products passed the "environmental labeling products" issued by the State Environmental Protection Bureau.
Three pillars of brand value proposition of Baide
1、 Comprehensive professional bonding solutions from the widest range of product line support
Baide brand provides various professional products and corresponding construction solutions in home decoration. Such as: waterproof glue, white glue, all-purpose glue, building glue, tile adhesive, liquid nail, sealant and other categories.
2、 Excellent product quality with health, environmental protection and durability
With its excellent quality, the products of Baide brand show excellent construction performance in the decoration process, and can ensure the durable product characteristics after decoration.
What's important is that while ensuring professional quality, Baide pays great attention to the health of consumers and professionals, and makes great efforts to create a healthy and environmentally friendly home environment. Baide brand is the leader in China in introducing environmental protection adhesive for decoration without triphenyl formula. In 2010, it launched water-based environmental protection adhesive. Baide brand adheres to the principle of health and environmental protection, and will continue to work hard to provide healthy and comfortable home environment for Chinese consumers.
3、 Advanced technology achieved by powerful R & D force
Since its birth in Germany in 1956, Baide brand has been promoting the development of Baide brand with its continuous innovation and R & D ability, ensuring its position as the owner and leader of advanced technology.
Henkel provides a strong brand and technology in three strategic business areas: home care, personal care and adhesive technology.
Henkel is headquartered in Dusseldorf, Germany. Henkel has about 48000 employees worldwide. Among all the companies headquartered in Germany, Henkel is one of the most international multinational groups in the global market.
The company's history began with Fritz Henkel, a 28 year old businessman who loved science. On September 26, 1876, he and two partners set up a company called Henkel & CIE in Aachen, and began to sell his first product, silicate based general detergent. Over the next 130 years, the German family of entrepreneurs and thousands of employees built Henkel into a global multinational company.
Henkel's three strategic business areas are:
Detergent and home care: in Henkel, the detergent and home care business has always been in a very important position: Henkel's success stems from a product in this business area. For consumers in more than 40 countries, Henkel brand has become an indispensable part of people's daily life. Henkel's detergent and home care business is a world leader. Henkel operates washing care and household cleaning products.
Cosmetics / beauty products: Henkel's cosmetics / beauty products division is one of the largest of its kind in the world, and its brand products business has always been expanding. Henkel's beauty products are available in more than 150 countries around the world. Leading position in all international market branches. Schwarzkopf & Henkel includes brand products in the fields of hair dye, hair care and qualitative, cosmetics, skin care, oral hygiene and fragrance. Schwarzkopf professional is one of the world's top four suppliers of hair care products.
Adhesive technology: in the field of adhesives, sealants and surface treatment of civil, craftsman and industrial categories, Henkel takes the lead in the global market. For a long time, Henkel has always had a very balanced product portfolio of global, regional and local brands. In the field of civil, craftsman and industrial business, Henkel can provide many application products to meet different needs. On June 22, 1923, the factory in Dusseldorf, Germany produced the first batch of Henkel adhesives. This historic milestone marks the beginning of Henkel's adhesive business. Today, Henkel adhesive has a leading position in the global market.
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