L'Oreal (China) Co., Ltd

Lancome, a world famous beauty brand from France, was founded in 1935 and has a history of more than 70 years. Since its inception, it has taken a budding rose as its brand mark. In the past 70 years, Lancome, with its unique brand concept, has practiced its commitment to women's beauty all over the world, bringing beauty and dreams to countless women who love beauty. Lancome entered China in 1993.

Many people say that Lancome was born from a gorgeous dream of the makeup master Armand PetitJean. At the beginning of the dream, there was a thick spread of roses, and the red rose with elegant fragrance spread into a delicate performance. Armand PetitJean was the initiator and the only performer of the performance. He squandered his own unique inspiration for beauty and continued to send out his charm Enthusiasm, for the beauty industry has brought a scene about the brand, about the wonderful fashion.

Lancome perfume, when fragrance comes into the dream

ArmandPetitjean, who has always been fond of fragrance, has chosen to use perfume to open his dream of perfection. In 1935, he drew inspiration from 5 famous spices and boldly created the brand of Lancome. This is seemingly arrogant, but it also corresponds to ArmandPetitjean's "father of luxury perfume twentieth Century". From 1950 to 1960, Lancome (Lancome) launched Marrakech perfume, Magie magic perfume and Tresor true perfume. These perfume, whether packaging materials or fragrance, have been a great success, and Lancome (Lancome) has been unshakable in perfume brand. Lancome's Oceane product line (1955), whose concept is still in use today, is formulated with very pure seaweed, supplemented by seaweed and labeling elements. Much of this innovation is due to the efforts of "techniciennes," the female technicians who graduated from Lancome's schools and brought Lancome around the world.

Lancome skin care, dream is beautiful in dance

Through continuous scientific research, Lancome has realized the dream of all women: the pursuit of lasting beauty. In 1936, Lancome released the famous skin care series Nutrix, whose nourishing and vitality formula is still used today. In 1955, Lancome listed a new skin care product Oc aneline, which contains the ultimate purity of seaweed. The one and only innovation technology has made Lancome brand's reputation of research spread all over the world.

Lancome make up, playing the colorful dream

Lancome, with its unique love for women, has created RosedeFrance a pink lipstick that spreads the fragrance of wild rose in Bulgaria. This kind of lipstick with 18 different colors and attractive fragrance is just an art treasure. It is a pearl in the world of make-up. In 1975, Lancome (Lancome) launched the first mascara. Lancome (Lancome) mascara is still in the leading position in the world, and is also the best seller. Lancome's skin care products are also Lancome's proudest projects. Microcapsules were first used by Lancome in the new day care cream launched in 1985, while microcapsule molecules were used in the regenerative youth care solution and regenerative youth eye cream launched in 1996. These high-tech transportation systems of skin care products are first applied in skin care products by Lancome. They witness Lancome's high-tech image and strengthen Lancome's leading position in the industry.

A rose from an ancient French castle, with its rich temperament, in the unpredictable female psychology, in the unpredictable fashion rules, has been blooming for 60 years.

This is the charm of Lancome, just like a French woman whose expression is blurred and heart is tough, who can't let you go.

Brand logo

The concept of Lancome comes from lancosm, a castle in central France. For the sake of pronunciation, the letter "s" in the castle name is replaced by a typical French long tone symbol. And because "Lancome Castle" around the planting of many roses, full of romantic mood, so the rose has become the symbol of Lancome brand. Armand, the founder of the brand, believes that every woman is like a rose, with its own characteristics and posture. So it named the brand after the castle, and rose became the brand symbol of Lancome.

The original trademark of Lancome is represented by its three series of symbols: Rose, representing perfume series; lotus represents the skin care series; Angel represents the make-up series.