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L'Oreal is the world's leading beauty brand! Following the elegant French romantic temperament and taking the steps of cutting-edge science and technology professional skin care, L'Oreal Paris, hand in hand with the "Star" of the world's most popular "Huadan", along the road of multicultural king, through a century's "time tunnel", constructs the Supreme Science and technology beauty "Kingdom of Babylon". L'Oreal Paris, the all-round fashion "Explorer" in the beauty industry, constantly refreshes and leads the beauty "from fingertips to hair tips". From a hair dye to the world's largest beauty products Empire, in 1907, 28 year old OuRen shulaier invented the world's first non-toxic synthetic hair dye, and named it L'Oreal. After more than 100 years of entrepreneurship, L'Oreal's products have expanded from hair dye to skin care, sunscreen, make-up, hair dyeing, hair care, men and many other fields. A century later, L'Oreal has developed from a workshop like laboratory to a global cosmetics giant proud of its most advanced scientific research technology.
"The kingdom of beauty"
L'Oreal is one of the most famous and long-standing mass cosmetics brands. Its outstanding quality has always been favored by women who love beauty all over the world. L'Oreal has been praised as "the most respected French company" and "the kingdom of beauty" by the famous financial times and business week of the United States, and has a good reputation in the world. L'Oreal's development history in the whole 20th century is a representative part of the development history of daily chemical industry. L'Oreal Paris has outstanding product R & D background, first-class pharmaceutical laboratory and dermatology center, and research and testing center all over the world, which makes it continuously launch high-quality scientific research products to meet the different needs of global consumers.
L'Oreal's dedication to innovation, efficacy, style and excellent experience is perfectly embodied in the concept of "you deserve it". Strong investment in scientific research and technology provides a good support for our core values. The brand of L'Oreal in Paris is also shining because of its diversity and famous image spokesmen from all over the world: Claudia Schiffer, Andy McDowell, Mila drowovich, Letitia Casta. L'Oreal Group, one of the Fortune 500 companies in the world, has business in more than 150 countries and regions. It has 283 branches and more than 100 agents in the world. L'Oreal Group also has 50491 employees, 42 factories and more than 500 high-quality brands in the world.
"Dream team" witness the strength of L'Oreal Paris with stars
L'Oreal Paris melts beautiful products into beautiful culture, art and concept, and brings them to people all over the world. She chooses the most attractive stars all over the world to form a "dream team", tells the momentum of "Paris L'Oreal is beautiful without borders" from different angles, and makes the beautiful concept of "Paris L'Oreal, you are worth having" a classic! It is precisely because of L'Oreal's incomparable star edge and leading insight that L'Oreal has officially become the official designated partner of Cannes International Film Festival since 1998, and L'Oreal's series products have also become the designated cosmetics of the festival. From scientific research to beauty, L'Oreal Paris has 60 years of advanced skin care experience, first-class pharmaceutical laboratory and dermatology center. In cooperation with Suzhou Medical College, L'Oreal established a skin care and beauty Research Center, specializing in the research and development of products suitable for Chinese women's skin. No matter what kind of skin, what kind of age, L'Oreal Paris will bring you beautiful skin. "Foresight" triggers the style of the king of make-up Paris L'Oreal. With the style of the king of international color authority, it always grasps the trend of Paris, the world's fashion capital. It creatively integrates cutting-edge technology and keen sense into the colorful world of make-up, meticulously creates different new make-up fashion and care, and every detail glows with infinite brilliance.
Since entering the Chinese market at the end of 1996, L'Oreal has strictly abided by Chinese laws and regulations, operated in accordance with the law and actively paid taxes. With its advanced marketing methods and accurate grasp of Chinese consumers and market, L'Oreal's business in China has made rapid progress, creating more than 10000 employment opportunities all over the country. At present, L'Oreal has become one of the most famous multinational enterprises in the Chinese market. All kinds of signs show that China has all-round strategic significance for L'Oreal Group, which is reflected in every aspect of the value chain from R & D, production, sales to personnel training.
Over the past century, L'Oreal has not only devoted itself to the research, production and sales of high-quality cosmetics, but also made positive contributions to the world in beauty, culture, art, scientific research and public welfare. In the 10 years since it entered China at the end of 1996, L'Oreal has made unremitting efforts in this respect, practiced its solemn commitment to be an excellent corporate citizen, and won many public welfare awards, including Guangming public welfare award, best corporate public image award of multinational companies, etc.
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